Mitch Wilde is the Chief Customer Officer (CCO) of ZenBusiness overseeing customer success and driving retention. By expanding training programs, adding proactive customer touchpoints, introducing customer satisfaction surveys, and enhancing IVR messaging and routing, he has reduced customer churn while increasing customer satisfaction.


Mitch has served as Chief Customer Officer (CCO) at ZenBusiness since 2021, bringing more than 25 years of experience leading operations, client services, and IT teams ranging from 20 to 500 people. That experience shapes how ZenBusiness supports entrepreneurs and business owners day-to-day, from the tools his team builds to the way every support conversation is handled.
With over 25 years of experience leading operations, client services, and IT teams, Mitch has developed a comprehensive approach to leadership that is characterized by a strategic, customer-centric approach that focuses on operational excellence, innovative solutions, and the development of high-performing teams.
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